5 Underestimated Advantages of AI for Marketers

December 11, 2025

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Artificial intelligence offers marketing professionals far more than basic automation and data analysis. This article explores five often-overlooked benefits that can transform how teams understand their audiences, test strategies, and build authentic connections at scale. Industry experts share practical insights on leveraging these AI capabilities to gain competitive advantages that many organizations still miss.

  • Humanize Customer Interactions at Scale

  • Reveal True Multi-Touch Attribution

  • Enable Private On-Device Experiences

  • Uncover Overlooked Audience Patterns

  • Accelerate Learning Through Rapid Experiments

Humanize Customer Interactions at Scale

One of the standout advantages AI brings to marketers is its ability to dive deeper into customer personalization. Many still overlook just how transformative this can be, possibly because they're accustomed to seeing AI as mere statistical analytics or predictive algorithms. However, my experiences, particularly with Salesforce's Marketing Cloud, reveal a nuanced picture.

Back when I was tasked with implementing AI enhancements at Pearson, I saw firsthand how AI could craft dynamic personal interactions on a scale we had never considered. We had been using traditional methods, but introducing AI allowed us to go beyond mere demographic segmentation. For instance, instead of bulk emailing students about course updates, we used AI to tailor communications based on behavioral insights and past interactions. This meant if a student showed interest in a specific area of study, they received personalized guidance and resources almost as if we had a one-on-one advisor for each of our thousands of students.

This level of personalization hasn't just improved engagement; it has reshaped the entire user experience. Our data showed increased user satisfaction and retention, proving that understanding the individual nuances of our students' needs was pivotal. This is where AI's unique edge lies, creating a truly personalized dialogue that respects individual preferences and needs.

Why is this underestimated? Many still think of AI in grand, abstract terms, missing how grounded and practical its applications can be. They might not realize that AI can be a friendly guide rather than just a cold, calculating engine. From my perspective, having traveled the winding paths of integrating AI across vast landscapes of data and human need, this personalization factor could be transformative in ways we are only beginning to appreciate. It's more than technology; it's about creating meaningful, joyous interactions where each touchpoint feels informed and responsive.

AI, when integrated thoughtfully, doesn't just augment marketing efforts; it humanizes them. It's a gentle reminder that sometimes, advancements in technology can bring us closer to the human experience, helping us understand our audience on a genuinely personal level.

Sai Rakesh Puli, Senior Technical Architect

Reveal True Multi-Touch Attribution

In your experience, what is one edge AI gives marketers that most people still underestimate? Why do you think this advantage is underestimated?

The ability of AI to reveal attribution clarity at a level that humans just cannot match is the most underappreciated advantage it offers marketers. Marketers frequently concentrate on AI as a tool for content creation or workflow automation, but its true potential is in revealing the underlying relationships between actions and results and connecting signals that don't often coexist. AI produces an attribution map that at last resembles how consumers truly make decisions when it unifies touchpoints across partnerships, sales, product usage, community engagement, and even offline interactions. Teams can go from speculating to knowing with this kind of clarity.

Because the industry has been conditioned by years of incomplete data and fragmented tools, this advantage is routinely undervalued. Most teams underestimate what intelligent systems can find once the data is combined because they believe that attribution will always be ambiguous or directional. Additionally, they are accustomed to viewing marketing insights at a superficial level, which makes it difficult to comprehend how potent it is when AI reveals previously undetectable patterns. Budgets change, strategies change, and decision-making becomes much more grounded in reality once you have that visibility.

Mada Seghete, Co-founder, CEO and Marketing, Upside.tech

Enable Private On-Device Experiences

One of the most underestimated edge AI offers to marketers is to provide truly private, real-time personalisation. Other than sending data to the cloud, edge AI processes it directly on a user's device, allowing for instant, tailored experiences which dramatically enhance privacy and security. 

This benefit is underestimated as the marketers are accustomed to cloud-centric AI discussions, which focus on mass data collection, and they do not fully appreciate consumer privacy concerns. On the other hand, the technical complexity of the edge AI could be intimidating. On the other hand, this decentralised approach offers trust, reduces latency and even works offline, providing a superior and more resilient customer experience. Focusing on device processing, marketers can future-proof their strategies by building stronger customer relationships as per data protection and transparency.

Fahad Khan, Digital Marketing Manager, Ubuy Sweden

Uncover Overlooked Audience Patterns

I see one clear edge AI gives marketers that many still miss. AI shows patterns in audience behavior that humans overlook. It can read thousands of comments, searches, and clicks in seconds and point to what people actually want. At Estorytellers, this helped me shape content for our ghostwriting, publishing, and marketing services with far better accuracy.

Most people underestimate this advantage because they think AI only speeds up tasks. They forget that better insight leads to better decisions. When AI highlights the words people use, the problems they repeat, or the points they ignore, it gives marketers a sharp guide for messaging.

I use this to adjust our tone, topics, and timing. Engagement increases because the content feels relevant. The reason this edge stays underestimated is simple. It feels too easy. People assume insight must come from long, manual research. AI proves that fast, data-based clarity can be even more powerful.

Accelerate Learning Through Rapid Experiments

In your experience, what is one edge AI gives marketers that most people still underestimate? Why do you think this advantage is underestimated?

The ability of AI to shorten experimentation cycles in a way that radically alters how teams learn is the most underappreciated benefit. Testing has always been important to marketers, but in the past, it required extensive budgets, lengthy cycles, and cross-functional coordination. By enabling teams to create variations, forecast likely outcomes, and pressure test concepts in a fraction of the time, AI changes that dynamic. The organization as a whole is more inclined to challenge presumptions, iterate, and invest in ideas that were previously too slow or resource-intensive to validate when experimentation becomes extremely rapid.

Because most teams still view experimentation as a manual process requiring close coordination, this benefit is still undervalued. It is difficult to see how quickly AI can lower the cost of being wrong because they are rooted in outdated models of A/B testing and content iteration. Teams that engage in fast-cycle experimentation start conducting more tests, embracing more creative concepts, and discovering insights that would not emerge with more conventional approaches.

Dan Ahmadi, Co-founder, Upside.tech