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Pieter Level's Programmatic SEO Strategy
6 figure/months+ from Nomads.com, PhotoAI.com & 70+ other project
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Pieter Levels (aka @levelsio)
From launching 12 startups in 12 months to building multi‑six‑figure products like Nomad List and Remote OK, Pieter Levels has become a legend in the bootstrapped founder world. Known for his “ship fast, scale slow” approach and programmatic SEO mastery, Pieter now runs a portfolio of lean AI tools and remote work platforms - all built solo, generating over 6 figure months with zero employees.

Most people think he generates revenue through his large x following, but it comes mostly from Programmatic SEO.
Ironically most of my traffic comes from SEO not X
X is usually 5-10% and doesn't convert well
It does help with launching new products and getting sponsors (for ex with the plane game)
— @levelsio (@levelsio)
10:54 AM • Mar 20, 2025
If you think @levelsio is making money from his X audience, you’re so wrong.
It’s pSEO, and his execution is insane:
– RemoteOK: 590k pages
– PhotoAI: 61k pages
– Nomad List: 20k pages
– InteriorAI: 4k pagesHere’s how 👇
— Mehrab | SEO Mode (@mehrab_build)
11:14 AM • Sep 23, 2025
Here’s How You Can Implement Programmatic SEO, too.
Photo AI, like a lot of software products, has a bunch of categories.
If you think like a user, this is where the money is!
These are LANDING PAGES. Not just categories to filter/search.
Treat each of them like the user is visiting for the first time.
Let's look at one ⤵
— Ian Nuttall (@iannuttall)
2:38 PM • Apr 26, 2024
If possible I'd also add reviews from customers who SPECIFICALLY have used the boudoir shoot.
This gets more content on the page relevant to boudoir shoots, and is also great social proof.
Other than that, these landing pages are top notch!
And he has lots of them:
— Ian Nuttall (@iannuttall)
2:39 PM • Apr 26, 2024